During my quest to find and feature new brands I came upon Mr. White’s collection. Alexander attended Edinburgh University and graduated with a degree in Design and Applied Arts. After leaving Edinburgh White worked for Erdem and Giles, then decided to further his education by attending Cordwainers with a focus on footwear design. With an enhanced knowledge of footwear he began to work with Kurt Geiger. A chance meeting with Jimmy Choo’s Sandra Choi encouraged him to start his eponymous label after reviewing his design portfolio.
Alexander White believes in creating chic and sophisticated shoes with a touch of vibrancy. Each heel is made in Italy and the influence of each one comes from Alexander’s surroundings. White finds design inspiration from disparate creative arts such as jewelry and architecture. Mr. White creates heels to make women feel special by enhancing their supernatural qualities. It is this mission that allowed Alexander to be a 2015 WHO IS ON NEXT finalist.