Aurora James is the Creative Director and Founder of Brother Vellies. Before starting the company the Toronto-born James interned at Next Models when she was 15. After high school Aurora studied Fashion for a year at Ryerson University before switching her major to Journalism, then taking a job with Jeanne Beker at Fashion Television.
James left Toronto and moved to Los Angeles, during her stay she became a freelance creative consultant for Elite, Gen Art, Woolly Pocket and Thomas Wylde.
Brother Vellies was born after Aurora James took a trip to Morocco and began experimenting with design and different artisans. The label was founded in January 2013 with the desire to introduce to the world traditional African footwear and to help create jobs in the African marketplace. Spring 2014 was the debut of the label’s first official collection that was created in South Africa and now also employs shoemakers from Kenya and Morocco.
Today James resides in Brooklyn and continues to travel to Africa every 2-3 months to help in the production of her collection. In addition to men and women footwear Brooklyn Vellies also produces bags, children footwear and t-shirts. Shoes from the label can be seen after this paragraph.