In her quest to create the perfect shoe Muaddi and her partner Irina Curutz started Oscar Tiye in 2013 in the city of Milan. The label was built on the principle of purism by creating heels that are free from ornamentation and focused on clean architectural elements.
Before becoming a shoe designer Ms. Muaddi studied Fashion Communication at the European Institute of Design in Milan followed by styling assignments at L’Uomo Vogue and GQ. According to Amina shoes were the way that she could fully express her artistic talents and decided to pursue a career in shoe design. To do this Muaddi learned shoe design by working with the artisans and suppliers from the Riviera del Brenta region. Every collection from Oscar Tiye still originates from this region where some of the finest shoes are made.
The brand’s logo is a scarab and in the Arab world is a lucky charm and bearer of happy events. Creating heels such as the ones from Fall 2015 will produce many happy moments for their wearers. Selected styles from the collection are featured below: